BOAT SHOW ROUNDUP: The Sunseeker London Group bask in the success of ‘The Greatest Sunseeker Show On Earth’

For the first time in Sunseeker history, the Sunseeker London Group opened its doors for a long weekend to celebrate all things Sunseeker! We were delighted to showcase the largest display of its kind and the only event in the world where guests are able to compare all of the current Sunseeker models in one location. Boats ranged from our 50ft San Remo to our 131ft tri-deck Yacht, including our newly launched Predator 50 and Predator 74.

Designed with a completely new experience in mind, the event gave our Sunseeker guests the opportunity to explore more about the brand and everything that it is we do. From the lifestyle and award-winning array of boats to the legendary craftsmanship and cutting edge technology backstage in the Shipyards, this really truly was a unique occasion. This was an extraordinary opportunity to come to the home of Sunseeker, where founder Robert Braithwaite built the very first 17’ ft boats and where every Sunseeker since has been crafted by a brilliant 2300-strong team.

The newly launched Predator 50 at the Sunseeker Showcase

With nearly the entire range on display, the total value equated to a combined length of 800 feet and an overall value of £49M.

Complementing our sensational lineup of Sunseeker’s, was the two brand new Invictus boats; the Invictus 250 and 280, shuffling guests between our two show locations.

The Sunseeker Experience boats; Manhattan 52 alongside her larger 86 Yacht sister

We were thrilled that once again the award-winning Interior Design House Alexander James Interiors dressed our beautifully finished boats, enriching each with their luxurious touch and sensational style. Alexander James Interiors are always a delight to work with, combining modern trends with our traditional Sunseeker styling to create a luxurious look and feel.

Adding to the beautiful styling of Alexander James Interiors was the artwork from acclaimed sculptors Bruce Denny and Beau Han Xu, who showcased a range of their exclusive pieces on our tri-deck 131 Yacht.

Sunseeker Collection was also present, offering guests a chance to purchase a range of merchandise. Joanne from Sunseeker Collection commented “As always, it was great pleasure to meet both new and existing clients who purchased clothing and accessories from the Merchandise Collection to prepare themselves for summer boating.  It is wonderful to have such enthusiastic supporters of the brand. We are now looking forward to a fabulous season ahead!”

The Sunseeker Collection was available at the show

Each Sunseeker Luxury Motor Yacht was furnished with signature fine fragrance candles and diffusers from the British perfumer Jo MalonePomegrante NoirEnglish OakPeony & Blush Suede are a few of the brands trademark collection that featured on our Sunseeker boats. A selection of beautifully fragranced hand washes, lotions and bath and shower gels in the brands signature collection were also scattered around the immaculately dressed bathrooms. Alongside their furnishings, the team at Jo Malone were on hand throughout the event to indulge our guests in relaxing hand massages at their Jo Malone massage tasting bar.

Following so much interest from our clients we are now working with AJI designers and Jo Malone to create a range of tailored collections for our Sunseeker owners.

Jo Malone beautifully complemented the styling of AJI

Adding to the show with her unique, quirky styling and Great British Hertiage was Lady Lucan with her range of luxury shooting clothing ‘House of Lucan‘. Inspired by the 1940’s her bespoke collection consisted of coats, jackets, caps, capes and trousers, each with a modern twist on the traditional shooting wear. Extending beyond the traditional, the Lucan collection is designed for the independent man or woman whose style exceeds normality/that of the ordinary.

House of Lucan displayed a range of her latest collection inspired by the 1940’s

To keep our clients refreshed throughout the day our exquisite Great British brand partners Chase Distillery and Absolute Taste served our Sunseeker guests with a selection of refreshments and delicious concoctions.

Red Bull Advanced Technologies displayed on of their cars at their show

Building on our strong partnership with the Red Bull brand, we were delighted that Red Bull Advanced Technologies joined us to showcase one of their fantastic Formula 1 cars and share more information about the joint venture between the two elite brands.

Adding to our extensive list of elite partners was Aston Martin Chichester, showcasing two of their latest 2018 models at the show.

The client area at the Sunseeker Showcase

We were also delighted to welcome Venom Jet Ski’s to the stand to showcase their latest customised Sea Doo in true Sunseeker style! Whether it’s custom-made leather seats or carbon fibre handle bars, Venom Design specialises in creating bespoke Jet Ski’s to suit the clients needs using the highest quality materials. Complementing our Sunseeker styled Jet Ski’s were our long standing brand partners Williams Jet Tenders and Seabob with a range of their water toys.

A number of our exclusive marine partners also joined us over the weekend including: Sunseeker Charters, Coleman Marine Insurance, MTU and Peters & May.

Fresh Air Helicopters offered an alternative travel option for those looking to arrive in pure style

Fresh Air Helicopters offered an alternative travel option for those looking to arrive in pure Sunseeker style!

The Sunseeker Experience was available throughout the show, offering guests the opportunity to sample the life of a Sunseeker owner. This exciting new initiative allowed our guests to taste the full Sunseeker lifestyle on-board a 86’ Yacht“HARD 8” or Manhattan 52’ “BETSEA”.

If you fancy indulging in the Sunseeker lifestyle for a day contact us to at and we can tailor your experience to exactly your needs.  

The Sunseeker Poole Shipyard display

The show brought in a number of sales and great enquiries, and therefore we would like to thank everyone involved in making the event possible, from the Sunseeker London Group team to each of the brand partners and suppliers attending the Sunseeker Showcase!

We are now looking forward to the next UK boat shows: Guernsey Boat Show, 27th-29th April, Jersey Boat Show, 5th-7th May, British Motor Yacht Show 18th-20th May and Poole Boat Show 8th-10th June. More information to follow shortly!

For any more information please contact your local dealer:

Sunseeker Alicante | Edificio Marina Deportiva de Alicante, Muelle No.8 | Local 2.2, 03001 Alicante, Spain |+34 965 200 650 | |

Sunseeker Alicante|Puerto Deportivo Marina de Dénia, Dársena de Babor s/n, Edificio G, Planta baja, nº3 03700 Dénia, Spain |+34 965788467 | |

Sunseeker Andalucía | Sotogrande, Plaza Del Agua s/n, Puerto Sotogrande, 11310, San Roque, Spain |+34 956 790 360 | |

Sunseeker Andalucía | Puerto Banus, Varadero Puerto Banus, Local 1, 29660 Marbella, Spain |+34 952 905 518 | |

Sunseeker Barcelona | Avda. Nord 93, Urb Santa Margarita, 17480 Roses, Spain |+34 972 456 098  |info@sunseekerbarcelona

Sunseeker Barcelona | OneCowork OneOcean – El Port Vell, Barcelona |+34 660 664 171 | info@sunseekerbarcelona  |

Sunseeker Channel Islands Ltd |Unit 10, Le Capelain House, Castle Quay, St Helier | JE2 3EH, Jersey, Channel Islands| +44 (0) 1534 768 888 |

Sunseeker Croatia (Adriatic) | Grand hotel Le Meridian Lav, Grljevacka 2A, Podstrana, 21312, Croatia | +385 2160 0148 | |

Sunseeker Cyprus | Limassol Marina, 3601, Cyprus |+357 2505 1777 | |

Sunseeker Egypt | MB14 Abu Tig Marina, El Gouna, Hurghada, Red Sea Governorate, Egypt | +20 (0) 653 580 660 | |

Sunseeker France | Port De Plaisance, 06310 Beaulieu-sur-Mer, France |+33 (0)4 93 76 48 48 | |

Sunseeker France | Port Camille Rayon, Quai Napoleon, 06220 Golfe Juan, France |+33 (0)4 93 65 36 73 | |

Sunseeker France | Port de Plaisance, 06210 Mandelieu-La Napoule, France |+33 (0)4 93 93 67 67 | |

Sunseeker France | Port Inland, 701 Avenue Gaston de Fontmichel, 06210 Mandelieu-La Napoule, France |+33 (0)4 93 93 67 66||

Sunseeker Germany | Königsallee 90, 40212 Düsseldorf |+49 (0) 211 21093 222 | |

Sunseeker Greece |Sunseeker Hellas | Marina Flisvos | P. Faliro | 175 61 | Greece |+30 210 984 3522 | |

Sunseeker Ibiza | Marina Botafoch, Local 310, 07800 Ibiza, Spain |+34 971 191 622 | |

Sunseeker Italy |Porto Turistico 20 16033 Lavagna GE Italy |+39 0185 30 53 17 | |

Sunseeker London | 34-36 Davies Street, Mayfair, London, W1K 4NF, U.K. | +44 (0) 20 7355 0980 | |

Sunseeker Mallorca |Port Adriano, Local 2, El Toro s/n, 07180, Calvia, Mallorca, Spain |+34 971 234 513 | |

Sunseeker Mallorca | Puerto Portals, Local 55, 07181, Mallorca, Spain |+34 971 676 395| |

Sunseeker Mallorca | Sa Fonteta 10, Local 8, 07660 Cala D´or | +34 971 538 783 |

Sunseeker Malta |Portomaso Marina, Level -5, The Quay, Portomaso, PTM01 St Julians, Malta |+356 213 856 78 | |

Sunseeker Monaco |11 Rue Grimaldi, 98000 Monaco | +377 9777 5777 | |

Sunseeker Montenegro (Adriatic) | Porto Montenegro, Obala bb, Tivat 85320 | Montenegro | + 382 32 662 688 | |

Sunseeker Morocco |The Pearl Hotel, Angle Rue des temples et Avenue Harroun Rachid, Marrakech-Hivernage, Morocco |+212 687 154 663 | |

Sunseeker Neustadt |c/o Ancora Marina, An der Wiek 7-17, 23730 Neustadt i.H.| +49 175 57 31 895 | |

Sunseeker Nigeria |+44 (0) 1489 579 824 ||

Sunseeker Poland | Budynek Q22, Al. Jana Pawła II 22, 00-133, Warszawa | +48 223 072 303  |

Sunseeker Poole | Sunseeker Wharf, West Quay Road, Poole, Dorset, BH15 1HW, U.K. | +44 (0) 1202 666 060 | |

Sunseeker Portugal |CCMV, Marina de Vilamoura, 8125-409 Vilamoura, Portugal| +351 289 090 200 | |

Sunseeker Scotland |C/O Sunseeker Poole |+44 (0) 1202 666 060 | |

Sunseeker Southampton |Swanwick Marina, Bridge Road, Swanwick, Southampton SO31 1ZL, U.K.| +44 (0) 1489 579 824 | |

Sunseeker Switzerland| Krüger-Werft AG, Ländlistrasse 28 Gottlieben, 8274 Switzerland| +41 (0) 716 666 200 | |

Sunseeker Torquay | Torquay Marina, Torquay, Devon, TQ2 5EQ, U.K. | +44 (0) 1803 293 939 | |

Sunseeker Tunisia | Route de Gammarth, km 5, 2076 La Marsa, Tunis, Tunisia | +216 (0) 58 562 563 | |

Sunseeker Turkey | Haydar Aliyev Cad. No 174/4, Tarabya, 34457 Istanbul, Turkey | +90 212 257 0030 | |

Sunseeker Turkey | Merkez mah. Çökertme Cad No: 6 Palmarina AVM içi AL1, Yalıkavak, Bodrum, 48990, Muğla, Türkiye | +90 252 385 31 85 | |

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