The London International Boat Show boasts one of the busiest and most successful shows within the marine industry. With a number of exhibitors taking centre stage to showcase their products from around the world, Sunseeker Group delighted crowds with a revised stand location consisting of 7 new motor yachts on display and the highly anticipated NEW 131 Yacht berthed on the water.
Seeking attention outside was perfectly the positioned the NEW 131 Yacht which made its world debut at the London International Boat Show and hosted many visitors and guests on board throughout the 10 day show.
Laura Harrison, Group PR & Marketing Director, commented, “The London International Boat Show is a busy time for us and this year we have been delighted in hosting so much activity around the show. We constantly strive to create new brand partners and endeavour to create as much activity with other luxury brands and businesses as possible.”
This year, the Sunseeker stand was a flurry of excitement introducing Hugh Bonneville to the crowds and to launch the Sunseeker stand with Robert Braithwaite CBE DL. Hugh Bonneville welcomed press, guests and visitors to the show and spoke of his Lord Grantham and W10 TV appearances for 2016.
Successful boy band ‘The Overtones’ sung to the crowds creating a lively atmosphere for all to enjoy on the first day of the show.
To launch the NEW 131 Yacht, we hired in gourmet chef ‘Eden by Adrian Collischon’ to create a bespoke and full serviced lunch for 8 guests on board. This magnificent 4 course lunch including a starter of fish soup, followed by a dressed halibut and the winter fruit dessert. Petits fours and coffee finished the lunch and was enjoyed by a select group of VIP guests chosen by the new owner and family.
Working with brand partners, Sunseeker London jointly hosted an exclusive cocktail party with St James’ Place. Inviting 30 of their high wealth partners and guests to the show, St James’ Wealth hosted their clients within the Sunseeker stand where tours of the boats on display were kindly offered along with canapes and a glass of Billecart-Salmon Champagne. A further exclusive VIP party was hosted with Vestra Wealth and included a special demonstration of further ways in which wealth can be managed and achieved. Vestra Wealth has worked many times in the past with inviting guests and clients to exclusive preview evenings and events hosted by Sunseeker.
Throughout the show, Porsche GB offered special client pick up and collections from local airports and homes. Clients were greeted by a perfectly presented new Porsche Panamera or Porsche Cayenne and driven to the show in a discreet fashion. This service took place throughout the 10 day show.
The Motor Boat Awards took place on the first Monday of the show. Sunseeker London was delighted to be in attendance with the teams from Sunseeker International, who became the winner with the Sunseeker Predator 57 for the best in the ‘Sportscruiser over 45ft’. New marketing was arranged around this stunning Sunseeker for all to view for the remaining days of the show.
Thursday 14th January included a performance from violinists alongside a buzzing charity auction and raffle helping support PAH Breast Cancer Clinical Trials. Charity supporters and guests to the show enjoyed bidding on some wonderful prizes and buying either a pink or gold raffle ticket from the charity supporters alongside Art De Vivre who donated an amazing 7 night stay at one of there villas for 8 guests in the Seychelles.
Friday 15th January saw a total of 12 guests arrive by Airbus helicopter in to ExCeL as special guests of Sunseeker London and Sunseeker Charters. Specially invited clients were collected from their private homes and arrived within 20 minutes to the ExCeL Centre and then flown back home in the afternoon.
The last day of the show culminated with the charity raffle draw for the amazing prizes from Swole Panda, Thomas Royall, Lathams Home and Art De Vivre. A total sum of £35,000 was raised during the 10 day show; an incredible achievement for the PAH Breast Cancer Charity Unit which relies to heavily on donations to help the breast cancer clinical trials for patients.
Sunseeker also announces the sale of over 20 boats during the show, which has increased the retail sales figure to £47 Million worth of sales during the show. The boats sold are for international and UK waters and sold evenly throughout the range.
Sunseeker is excited for the year ahead with 3 more NEW model releases; 95 Yacht, 116 Yacht and 52 Manhattan and an array of events in various locations and activities throughout the year.
We look forward to keeping in touch!
For further information, please contact your local Sunseeker office: –
Sunseeker London | 34-36 Davies Street | Mayfair | London | W1K 4NF | +44 (0) 207 355 0980 | email@example.com
Sunseeker Poole | Sunseeker Wharf | West Quay Road | Poole | Dorset | BH15 1HW | +44 (0) 1202 666 060 | firstname.lastname@example.org
Sunseeker Southampton | Swanwick Marina | Bridge Road | Swanwick | Southampton | SO31 1ZL | +44 (0) 1489 579 824 |email@example.com
Sunseeker Torquay | Torquay Marina | Torquay | Devon | TQ2 5EQ | +44 (0) 1803 293 939 | firstname.lastname@example.org
Sunseeker Scotland | Cameron House Marina | Loch Lomond| Dunbartonshire | G83 8QS | +44 (0) 1389 467373 | email@example.com
Sunseeker Channel Islands | Unit 10 | Le Caplaine House | Castle Quay | St Helier | Jersey | JE2 8WF | +44 (0) 1534 768 888 | firstname.lastname@example.org
Sunseeker Beaulieu | Port de Plaisance | 06310 Beaulieu Sur Mer | France | +33 (0) 493 76 48 48 | email@example.com
Sunseeker Cannes | Port Camille Rayon | 21-22 Quai Nord | 06220 Golfe Juan | France | +33 (0) 493 33 17 17 | firstname.lastname@example.org
Sunseeker La Napoule | Port de Plaisance | 06210 Mandelieu – La Napoule | +33 (0) 493 93 67 67 | email@example.com
Sunseeker Monaco | 11 Rue Grimaldi | MC 98000 | Monaco | +377 9777 5777 |firstname.lastname@example.org
Sunseeker Spain | Avda. Nord 93, Urb. Santa Margarita | 17480 Roses | Spain | +34 (0) 97 24 56 098 | email@example.com
Sunseeker Ibiza | Marina Botafoch | Local 309 | 07800 Ibiza | Spain | +34 (0) 971 191 622 | firstname.lastname@example.org
Sunseeker Mallorca | Local 2 | Port Adriano | 07180 Calvia | El Toro | Mallorca | Spain | +34 971 23 28 20 | email@example.com
Sunseeker Andalucia | Plaza Del Agua | Puerto Deportivo Sotogrande | Sotogrande | San Roque | 11310 | Spain | +34 956 790 360 |firstname.lastname@example.org
Sunseeker Malta | Portomaso Marina | The Quay | Portomaso | St Julians | Malta | +356 21 385 678 | email@example.com
Sunseeker Greece | 15 Poseidonos Aven. & 2 Davaki Str. | Alimos 17455 | Greece | +30 2109843822 | firstname.lastname@example.org
Sunseeker Turkey | Haydar Aliyev Cad. No:174 / 4 | Tarabya | 34457 Istanbul | Turkey | +(90) 212 257 0030 | email@example.com
Sunseeker Egypt | Abou Tig Marina | El Gouna Hurghada | Red Sea Governorate | Egypt | +20 (0) 127 853 2238 | firstname.lastname@example.org
Sunseeker Morocco | The Pearl Hotel | Angle Rue des temples et Avenue Harroun Rachid | Marrakech-Hivernage | Morocco |+212 (0) 6871 email@example.com
Sunseeker Cyprus | Limassol Marina | Limassol 3601 | Cyprus | +357 (0) 250 51777| firstname.lastname@example.org