“The superyacht is back”: Sunseeker London Group Sales Director discusses 2014 yachting industry

Following recent national press coverage in The Times Magazine of the newly launched Sunseeker 155 Yacht, the Sunseeker London Group’s Sales Director Christopher Head reflects on the positive impact that this iconic launch has had upon British yachting and the industry as a whole.

The highly documented launch of the Sunseeker 155 Yacht marks a landmark achievement for the British yachting industry
The highly documented launch of the Sunseeker 155 Yacht marks a landmark achievement for the British yachting industry

The Times Magazine article underpins the luxury lifestyle that a yacht such as this can offer. The Sunseeker brand has grown exponentially over the years and the 155 represents the pinnacle. As the World’s largest Sunseeker yacht supplier, we must congratulate the build team and craftsmen at the shipyard on the feat they have achieved.”

The Times Magazine produced a piece dedicated to the launch of the Sunseeker 155 Yacht
The Times Magazine produced a piece dedicated to the launch of the Sunseeker 155 Yacht

Christopher considers the current situation of the yachting market; “I am pleased to see that yachting has grown considerably in the UK, Mediterranean and beyond. From the entry-level Portofino 40 right up to the 155 Yacht, we have seen a general increase in demand for boats this year.”

Sunseeker London's Sales Director Christopher Head (L), pictured with business partner and Managing Director David Lewis (R) and Sunseeker Group President Robert Braithwaite
Sunseeker London’s Sales Director Christopher Head (L), pictured with business partner and Managing Director David Lewis (R) and Sunseeker Group President Robert Braithwaite

He continues; “as the summer season draws closer, our sales teams note a sharp increase in enquiries both for sale and purchase. For instance, the past two weeks have seen a considerable jump in yacht sales over 24 metres, to the extent that we are actively calling out for new brokerage listings to meet our client needs!”

The Sunseeker London Group are in need of large yacht listings to meet popular client demand
The Sunseeker London Group are in need of larger listings like this 34 Metre Yacht to meet popular client demand

The Sunseeker London Group has already experienced first hand the “boom in high-end boat building” identified by The Times Magazine, having seen one of the most successful London Boat Shows in terms of sales this January. Managing Director David Lewis commented earlier this year that “turnout at the London Boat Show was better than ever…with new leads being generated from individuals that we have never had the privilege of meeting before.”

The 75 Yacht that made its debut at the show will shortly be making its voyage to the Greek islands of Corfu with Sunseeker Hellas, and the Portofino 40 exhibited on the stand was handed over to her new owner in February by Sunseeker Torquay. Christopher adds; “following the show, boats have been delivered at a rate of knots; a 115 Sport Yacht, several 28 Metres, an 80 Yacht and a brace of Manhattan 63s to mention just a few.”

The Sunseeker 115 Sport Yacht is just one of the models handed over to owners in 2014
The Sunseeker 115 Sport Yacht is just one of the models handed over to owners by the Sunseeker London Group in 2014

Talk of deliveries brings us back to the 155 Yacht, which Christopher points out is currently en route to her home destination of Monaco, where she is due to be berthed during the Monaco Grand Prix from 22nd-25th May. “With the sort of F1 heritage that lies behind her creation, there probably couldn’t be a more appropriate place for this 155 Yacht to make her Mediterranean public debut,” says Christopher. “In a melting pot of yachting, sport, glamour and show business, Sunseeker’s association with the likes of Eddie Jordan adds serious value to the integrity of the brand, and makes for a particularly exciting 2014 Monaco GP! Our Sunseeker Monaco office is looking forward to being in and around the marinas during both the main and historic grand prix.”

Sunseeker yachts have always enjoyed a great synergy with the F1 world - the 155 Yacht will be seen at the Monaco GP
Sunseeker is fortunate to enjoy a great synergy with the F1 world – the 155 Yacht will be seen amongst superyachts at the Monaco GP

“Yet, it is not just about the who and where with this launch, there’s the what too,” he continues. “The 155 represents a symbol of British manufacturing excellence. Every single production stage of the 47.25m Sunseeker flagship took place in the Poole-based shipyard. Assisted by a local workforce of nearly 2,500 people, she is a real home creation and the epitome of the term best of British. ”

Roberth Braithwaite CBE and Eddie Jordan at the launch of the 155 Yacht in Poole last week
Sunseeker Group President Robert Braithwaite CBE and Eddie Jordan at the launch of the 155 Yacht in Poole last week

The 155 Yacht is a true testament to Sunseeker International’s technological capabilities, design flair and forward thinking. The very production and completion in Poole shows the permanence and resilience of British manufacturing and a company that is proud of its roots.

Sales Director Christopher concludes by saying; “not only does the launch of the 155 Yacht prove the existence of evolution within our industry, but also a longevity; not least because the second 155 slot has just been sold by our colleagues in the Middle East and hull number 3 is already in strong negotiation.”

The sale of the second Sunseeker 155 Yacht has already been agreed, with a third in talks at the moment
The sale of the second Sunseeker 155 Yacht has already been agreed, with a third in talks at the moment

Promising a completely different interior design to that of Eddie Jordan’s, the second 155 Yacht is bound to bring a new set of challenges to the Sunseeker International design and production teams, all of which they will undoubtedly relish as they create manufacturing history for the second (and perhaps soon to be third) time.

The full article from The Times Magazine (“My yacht is bigger than yours” – 22nd March 2014) can be accessed here. Stunning pictures of Eddie Jordan’s 155 Yacht “BLUSH” have also been featured in the Daily Mail.

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Sunseeker London | 36 Davies Street | Mayfair | London | W1K 4NF | +44 (0) 207 355 0980 | info@sunseekerlondon.com

Sunseeker Poole | Sunseeker Wharf | West Quay Road | Poole | Dorset | BH15 1HW | +44 (0) 1202 666 060 | info@sunseekerpoole.com

Sunseeker Southampton | Swanwick Marina | Bridge Road | Swanwick | Southampton | SO31 1ZL | +44 (0) 1489 854 892 | info@sunseekersouthampton.com

Sunseeker Torquay | Torquay Marina | Torquay | Devon | TQ2 5EQ | +44 (0) 1803 293 939 | info@sunseekertorquay.com

Sunseeker Cheshire | Booths Hall | Chelford Road | Knutsford | WA16 8QZ | +44 (0) 1565 757864 | info@sunseekercheshire.com

Sunseeker Channel Islands | Unit 10 | Le Caplaine House | Castle Quay | St Helier | Jersey | JE2 8WF | +44 (0) 1534 768 888 | sales@sunseekerchannelislands.com

Sunseeker Ireland | MGM Boats | Old Coastguard Station | Coal Harbour | DunLaoghaire | Co. Dublin | Ireland | +353 872 770 291 | gerry@mgmboats.com

Sunseeker Beaulieu | Port de Plaisance | 06310 Beaulieu Sur Mer | France | +33 (0) 493 76 48 48 | beaulieu@sunseeker.fr

Sunseeker Cannes | Port Camille Rayon | 21-22 Quai Nord | 06220 Golfe Juan | France | +33 (0) 493 33 17 17 | info@sunseekercannes.com

Sunseeker La Napoule | Port de Plaisance | 06210 Mandelieu – La Napoule | +33 (0) 493 93 67 67 | lanapoule@sunseeker.fr

Sunseeker Monaco 11 Rue Grimaldi | MC 98000 | Monaco | +377 9777 5777 | nigel@sunseeker.mc

Sunseeker Hellas | 15 Poseidonos  Aven. &  2  Davaki  Str. | Alimos 17455 | Greece | +30 2109843822 | info@sunseeker-hellas.gr

Sunseeker Turkey | Haydar Aliyev Cad. No:174 / 4 | Tarabya | 34457 Istanbul | Turkey | +(90) 212 257 0030 | info@sunseekerturkey.com

Sunseeker Cyprus | 4 Maximou | Michaelides Street | Offices 46-53 | 3106 | Limassol | Cyprus | +357 22586752 | e.symeonides@pilakoutasgroup.com.cy

Sunseeker Spain | Aeroclub 59 | 17487 Empuriabrava | Spain | +34 (0) 97 24 56 098 | info@sunseekerspain.es

Sunseeker Ibiza | Marina Botafoch | Local 309 | 07800 Ibiza | Spain | +34 (0) 971 191 622 | ibiza@sunseekerspain.es

Sunseeker Mallorca | Local 2 | Port Adriano | 07180 Calvia | El Toro | Mallorca | Spain | +34 971 23 28 20 | info@sunseeker-mallorca.es

 

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